SCALE YOUR STORYTELLING
Build content workflows that ship cinema-quality video at the speed AI makes possible.
Built for the People Who Run Content
Marketing & Content Directors
Your team ships good video, but demand grows faster than headcount. A well-built content workflow turns the same people into a bigger output, without burning them down.
Studio & Post-Production Leads
AI tools are everywhere, and most of them break under real delivery specs. Knowing which ones survive production saves months of trial and error, and a lot of budget.
Executives Building In-House Teams
Standing up a content operation takes more than hiring editors. It takes someone who has run the whole engine, from brief to broadcast, and knows where it breaks.
WHERE I'VE BUILT FROM THE INSIDE
BRIDGING CINEMA & STRATEGY
GUSTAVO FONSECA | CREATIVE LEADER • NORTH AMERICA
Since 2005, Gustavo Fonseca has operated at the intersection of cinematic production and business strategy. Holding a Bachelor of Fine Arts in Cinema from UFSCar and a Postgraduate Diploma in Strategic Business Management from Mackenzie University, he ensures creative initiatives drive measurable business outcomes.
From investment banking to higher education, Gustavo designs production workflows that prioritize operational velocity and quality at scale. With certifications in AI Product Management from UBC (2025) and Digital Marketing Strategy from Harvard Business School (2024), he helps organizations build content operations that are built to grow.
How We Work Together
Every engagement starts the same way: a conversation about where your content operation is and where it needs to go. From there, the shape follows the problem.
I
Content Operations Audit
A clear-eyed look at how your team plans, produces, and ships video. You get a map of what is slowing delivery, where AI genuinely helps, and a prioritized plan you can act on right away.
II
AI & Content Advisory
For leaders deciding what to build and what to ignore. Ongoing guidance on the tools, workflows, and team structure that turn AI from noise into output your organization can actually rely on.
III
Workshops & Team Enablement
When the direction is set and the team needs to move. Hands-on sessions that get editors and producers using AI on real deliverables, not demos, so the capability stays long after the room clears.
It starts with a 30-minute conversation about your team, your goals, and what is genuinely possible, and where it goes from there is up to you.
01/ POST-PRODUCTION
Raw footage is only potential.
The edit is where it becomes story, carried from offline through final color with narrative clarity held in every frame.
02/ AI WORKFLOWS
AI earns its place only when it survives real delivery.
Custom workflows built on the models that hold up in production, automating the repetitive work so creative energy goes where it counts.
03/ STRATEGIC NARRATIVE
Source: McKinsey
Creativity without conversion is just noise.
Cinematic storytelling aligned to the numbers the business actually cares about, so the work builds the brand and earns its return.
04/ LET'S COLLABORATE
Execution is everything. Let’s take your concept and define the scope for success from day one.
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